Let's all be more Unreasonable
I launched a podcast where we talk ambition, meaning, manifestation and getting a lot of things done very very quickly
Back in September 2025, Jackson Dahl said to me that he felt podcasting was still a very young industry, citing the as yet unsophisticated advertising space, and also noting that 90% of podcasts never make it past 10 episodes.
This really stuck - not only that we’re at the foothills of a very long journey into the medium, but also that this is a space in which most people have a swing and never really take it anywhere serious.
While I keep chuckling to myself (or maybe going a bit red) at the question “does the world really need another need podcast?”, I increasingly think this medium is like radio in the early to mid 20th century. Mass market, sure, but with a long way to go and a hell of a lot of value still to be added.
Concurrently, I’ve been getting increasingly excited abut what I call the New Tech Media - people telling stories in a way that escapes the tall poppy problem of mainstream channels (see: TBPN, Etn., Dialectic, VENTURES etc.), but also in a style that is consistent with their own agendas, personalities and styles. Video first, high quality, live or long form. Content as personalised to the creator as vibe coding has made software to the user.
Therefore when Cristian Pinto came to me talking about building a media arm for his burgeoning pluto house empire, I was in immediately, and Unreasonable was born.
Our angle? This is a podcast about ambition. To tell the stories of absurdly unreasonable people we think are pursuing utterly unreasonable goals in a totally unreasonable manner.
Why? Because I believe that many many good things are downstream of ambition. If we can unshackle a new generation of young people to aim bigger, move faster and stop taking “that’s impossible” as a reason to stop, there’s a genuine shot at boosting growth, driving people to find purpose earlier in lives, and building things that really, genuinely positively impact the world in which we live.
We’re less interested in what the individual we speak to does day to day, and more focused on who they are, how they think, what makes them tick, and what makes them different. By unpicking the frameworks of these outlier people (who often look from the outside to be totally unattainable but have actually gradually built themselves into the version you see in the media), we hope to understand and normalise how operating without shackles actually works.
So where better to start than the one and only Harvey Hodd of Rivan Industries. Premier League youth footballer, 3x founder, Collison-backed e-fuels impresario, hater of kettles and thoroughly good human being.
Yes, he’s just raised a very exciting round (Jonno Evans 👏) but what we care about more in the conversation is how he operates - the mental models, the processes, the support networks and the wiring that makes him tick in the totally unique way that he does.
From here we ended up in Helsinki chatting to Nantte and Ernesti of FR8. There are very few people out there like these two - university dropouts, wise beyond their (young) years, and building one of the most exciting things in technology right now - that could well be a model for where higher education goes in the post AGI era.
Put simply, they’re building a hacker hotel for wildly ambitious young people. Based in a 12,000m² Helsinki palace, their cohorts include founders building novel chip architectures, rocket fuel, brain computer interfaces, model interpretability layers, space docking systems, robot training platforms and much, much more.
As two twenty somethings with nothing on their CVs except FR8 and half a degree, they felt like another angle on the same question. The guys have managed to turn themselves into operational monsters in a very short space of time, reframing their ambition and reference points for success in an astonishingly short timeframe - something Cristian and I found absolutely fascinating in our conversation.
We spent an hour with them in the magnificent board room of their HQ, talking finding purpose, manifesting outcomes, levelling up ambition and what the future of education could look like.
This is just the beginning. If we make it to 10 episodes, we’re top 10%. 50 episodes gets us to top 5% - these are the two numbers we have in mind, and right now we’re laser focused on the inputs. Great guests, great conversations, working out how to edit videos into clips without totally messing everything up, and not much more.
Through this we hope to normalise ambition, taking big swings and leaning into entrepreneurial risk. Get us on Spotify, YouTube, Apple Podcasts, Substack, X or wherever you get your podcasts.
Welcome to Unreasonable. We hope you like what we’re building.